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Fresh Goods April 9th, 2009

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Should you decide that your full XTR drivetrain is a bit pedestrian you may want to look at spicing it up with Shimano's Yumeya collection. Benefits include more white and gold detailing, a small weight saving and helping out our ailing economy. Not for the thin of wallet.

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Yumeya does come in very pretty boxes if that helps you justify the outlay. Sim has plans for this haul.

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Bontrager Satellite Fusion Gelfoam gloves, designed to ease pressure on your palms. They also have an impressive amount of snot wiping material. Good work Bontrager.

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Prototype waterproof jeans from Howies with an important public service announcement.

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Mavic have an extensive range of shoes and clothing this year. Here we have the quite distinctive Fury XC shoes. No, we haven't Photoshopped the photo.

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The Mantra is slightly easier on the eye than the Fury. Quite Tron like.

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The Mantra is available with a specific overshoe that fits the sole perfectly.

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Mavic Switchback jersey, in non-eye-watering green.

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32 Comments

  • 1: HoratioHufnagel - April 9th, 2009

    waterproof jeans!? eh?

  • 2: Mister P - April 9th, 2009

    Waterproof jeans avoid embarassing stains on a night on the beer.

  • 3: Mister P - April 9th, 2009

    Do Sim’s plans involve a Ti frame?

  • 4: Sim - April 9th, 2009

    “Do Sim’s plans involve a Ti frame?”

    Nope :-)

  • 5: matt_outandabout - April 9th, 2009

    You lot seem to be blagging some nice gear at the moment…

  • 6: ooOOoo - April 9th, 2009

    Will Howies waterproof jeans cost more than Sombrio Waterproof jeans?…..hmmmm

  • 7: kelvin - April 9th, 2009

    Treated denim? Or something else?

    What’s Sim blinging up? Is it red and carbon?

  • 8: foureyes - April 9th, 2009

    Fresh goods is starting to feel like a portal to another world :)

  • 9: Sim - April 9th, 2009

    “What’s Sim blinging up? Is it red and carbon?”
    Nope :-)
    Aluminium and bouncy.

  • 10: AndyPaice - April 9th, 2009

    “Treated denim? Or something else?”

    The Alpkit jeans were silicon coated denim, so it may be something similar. They are a great idea but are water resistant rather than waterproof. Be interesting to see how waterproof these ones are

  • 11: halfbee - April 9th, 2009

    I’ve seen those Morrison Supermarket shoes somewhere before.

  • 12: MrSalmon - April 9th, 2009

    I think Howies already do other stuff in the same coated denim as the Alpkit ones used so I expect it’ll be the same.

  • 13: richc - April 9th, 2009

    are the Howies waterproof jeans going to be from the same material as the Alpkit ones but twice the price?

  • 14: topangarider - April 9th, 2009

    Nope – four times the price.

  • 15: ChrisS - April 9th, 2009

    Blimey, it’s another world, all that nice kit to play with….. what happens to it all after the review is written?

  • 16: speaker2animals - April 9th, 2009

    Will anyone but journos get to “upgrade” to Yumeka. Especially since the “crisis”?

  • 17: Brother_Will - April 9th, 2009

    Do Sims plans involve a taste bypass?

  • 18: skidsareforkids - April 10th, 2009

    £823 for that pile of boxes, and you still need your XTR group… Ouch!

  • 19: dave360 - April 10th, 2009

    Shiny shoes, and now yellow shoes. This is truly the website of dreams.

  • 20: petefromearth - April 10th, 2009

    the yumeya website is quite nice, and apparently “combination of silver and gold colour design makes stylish image”

    *snigger*

  • 21: Sim - April 10th, 2009

    “Do Sims plans involve a taste bypass?’
    Most probably.

  • 22: Mark - April 10th, 2009

    Remember… He’s doing it for you..

    What a guy!
    :-)

  • 23: Sim - April 10th, 2009

    Indeed.
    I wonder what the Japanese for martyr is? :-)

  • 24: cragrat73 - April 10th, 2009

    Alpkit already sell waterproof jeans, £55.

  • 25: Brother_Will - April 10th, 2009

    Remember… He’s doing it for you..
    What a guy!

    Thats okay i will let him off no one deserves to suffer that much

  • 26: kelvin - April 11th, 2009

    It’ll be fine once covered in mud and road filth (that goes for Jeans and Yumeya).

  • 27: rOcKeTdOg - April 13th, 2009

    you need to be either fast,colourblind or crazy to wear those yellw bootees

  • 28: Treyster - April 13th, 2009

    I wonder if the Japanese have a saying which is equivalent to ‘Guilding the lily’? Help me out here as my Japanese isn’t strong like the tiger, so does ‘Yumeka’ translate to be ‘Pointless’?

  • 29: Mister P - April 14th, 2009

    Yumeka probably means something different to YUMEYA.

  • 30: hora - April 14th, 2009

    [i]Mavic Switchback jersey, in non-eye-watering green.[/i]

    I LIKE. Is it available for sale soon???

  • 31: hora - April 14th, 2009

    Duhh (google), how does it come up’ in terms of sizing? I have a fantastic rack of moobs (42″ chest) and 6ft tall. Was thinking of large.

  • 32: Treyster - April 14th, 2009

    Mister P, Ya got me! Gomen nasai. Yumeka is a writer in couple of my Manga comics. Easy mistake to make although it doesn’t change the fact that Yumeya is pointless money making exercise. The performance benefit will be negligible. I know that PDiddy wore an Azonic T in one of his videos but surely Shimano don’t think there is a market in Hip Hop Bling?

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