Shanaze Reade Urges Kids to Lighten Up

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Shanaze Reade has teamed up with Ready Brek to support the Department for Transport’s ‘Be Bright Be Seen’ campaign.

The Ready Brek sponsored video stars schoolchildren, a headteacher, a Bike It officer and Olympian Shanaze Reade.

Reade is shown in the video urging children to make themselves more visible to drivers by wearing retro-reflective ankle bands, clip-on reflectors, arm bands and stickers.

Ready Brek said it is supporting the Department for Transport’s ‘Be Bright Be Seen’ campaign “to ensure that wearing fluorescent and reflective gear is as much a part of a child’s daily routine as a healthy breakfast – making sure they’re ready for anything the day might bring.”

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