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Shanaze Reade Urges Kids to Lighten Up

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Shanaze Reade has teamed up with Ready Brek to support the Department for Transport’s ‘Be Bright Be Seen’ campaign.

The Ready Brek sponsored video stars schoolchildren, a headteacher, a Bike It officer and Olympian Shanaze Reade.

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Reade is shown in the video urging children to make themselves more visible to drivers by wearing retro-reflective ankle bands, clip-on reflectors, arm bands and stickers.

Ready Brek said it is supporting the Department for Transport’s ‘Be Bright Be Seen’ campaign “to ensure that wearing fluorescent and reflective gear is as much a part of a child’s daily routine as a healthy breakfast – making sure they’re ready for anything the day might bring.”

Orange Switch 6er. Stif Squatcher. Schwalbe Magic Mary Purple Addix front. Maxxis DHR II 3C MaxxTerra rear. Coil fan. Ebikes are not evil. I have been a writer for nigh on 20 years, a photographer for 25 years and a mountain biker for 30 years. I have written countless magazine and website features and route guides for the UK mountain bike press, most notably for the esteemed and highly regarded Singletrackworld. Although I am a Lancastrian, I freely admit that West Yorkshire is my favourite place to ride. Rarely a week goes by without me riding and exploring the South Pennines.

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