i’m not entirely sure, their business strategy was perhaps a little agressive…?
from memory: the first batch of bikes was delivered 6months behind their business-plan-schedule.
their sales went according to the planned curve, but 6months behind.
this was enough for the bank to pull the plug.
one of the Edge blokes is still messing around with bike design, he’s an actual genius. the stuff he’s doing is the stuff the rest of us talk about in the pub when we’re having the ‘what will bikes look like in 10 years’ conversation.
and he’s one of the most skilfull riders i’ve ever seen.
what a git.