Edinburgh bikes- noticed a few times now new stickers over the top of ‘older prices/labels’, same with Evans.
I’ve even gotten to the till a few times to be told ‘sorry mate its now actually 50% more and that price is now wrong’.
Previous was singletrack shorts (+£20 at the till).
Bought the wrong Deore qr- yeah cheers Edinburgh bikes last week for insiting it was the right one, £9.99 on the sticker, at the till £15. At the trailhead it turned out to be just abit too short (probably a road qr?).
Today, all of the Clarke gear cables at Evans have £2.99 blanked over and replaced with £5.99.
Now you have to pay for your over-extending/expansion plans (they will go wrong you know) however a 100% price increase rankles.
So – stock bought pre-price increase is now restickered so you can enjoy maximum margin and yes we all know its a free market economy but seriously, do you think all your customers will keep coming back when you simply raise the pricing on EVERYTHING? Do you pay your staff 100% more (now I know I’m being niave there)
Relying on churn/cycle to work scheme wont last forever you know.