Assuming it’s a tyre with a tube (rather than crazy tubeless), then how did you put it on?
I favour the old school approach:
1. put one tyre bead into the well of the rim.
2. pump up tube to have enough air in it to avoid pinching it
3. put valve throuh valve hole
4. *important bit* – work the tube all the way round with thumbs so that it is “in” the rim, not hanging over it.
5. with thumbs, push outside bead over rim lip and start working round
6. as the bead goes over the rim as you work around, check it is seated properly then
7. if the tyre is very stiff, us a lever to pop the last bit onto the rim
8. squeeze the sidewalls all the way round to ensure that the beads on both side are properly seated
9. pump up to desired pressue
No pinch flats, no bulges. Job’s a good ‘un..!