Yes I am being serious. and read what I said – I said the BRAND is good, not the logo specifically.
Mate, I live in an area where that ‘brand’ is plastered all over everything; posters, hoardings, buses, stuff in supermarkets, even in places like hospitals ffs. It’s nasty. Virtually no-one round here likes it, and we’re the ones who have to see it every bloody day, remind us how much money is being wasted on a flippin’ circus while local services are being slashed.
It’s shite branding; it evokes nothing of London, the Lympics, people, celebration- nothing. None of the meaning it should convey.
Look at these logos from previous Lympics. Granted, not all are fantastic, but loads better than ours. They all evoke the place or culture of where they were held, maybe Atlanta’s one is a little weak. But Barçelona’s is great (Juan Miro design), as is Seoul’s, and Sydney’s has a little boomerang!
What does London’s ‘brand’ say about London? Absolutely bugger all. It’s not even in the right kind of colours, ffs. You’d think, with London having one of the most globally recognisable bits of graphic design around, the Underground map, not to mention so many iconic landmarks, that they could perhaps have come up with something decent, but oh no. We get Lisa Simpson giving a blow-job. 🙄
I mean, last time I was in Barçelona, in 2006, there were places selling commemorative Lympic stuff. 14 years after the event. That’s how proud they are of their Lympics. Who in their right mind is going to want a London 2012 tea set or special edition lingerie, with that abomination upon it? No-one!
Check out thse logos for candidate cities for 2016. Notice how they all involve some aspect of each place. Well, sort of. Dunno what Prague’s one is all about. But they’re all far nicer than London’s.
Particularly love Chicago’s, the first one that is. Beautiful. That one is Elfinapproved, for sure.
And look; Beijing even had Furbies!!!