To be fair to the BBC (and I’m certainly not defending the evil Murdoch empire here) they’re damned if they do, damned if they don’t
If they outbid Sky – cue ‘Outraged of Tumbridge Wells’ screaming about ‘my license fee going to pay for men driving cars around! There should be more episodes of Gardeners Question Time and Songs of Praise.
And if they don’t outbid them, well…. read all the above
The problem here isn’t the BBC. The problem is the monumental and limitless greed of the organisations that run sport. Their woefully short-sighted attitude means they sell to the highest bidder every single time. With no other consideration. Even if it ultimately means less people will enjoy their sport and its standing will be diminished.
And I’m afraid no-one can compete with the deep pockets of the evil empire. Depressing really