Have used both, and Ultraseal. And Oko which seems to be for Agricultural use.
Ultraseal may well be ultra, but seal it doesn't – well, it isn't very reliable. It doesn't dry out, but as it's pretty useless that's no advantage. Don't touch it.
Oko – bit like Utraseal but contains small bits of rubber. Seals pretty well and doesn't dry out but still not as good as latex-based sealants.
JRA – excellent on UST tyres which are less prone to dry out. On non-UST tends to dry out too quickly. Seals well.
Stans – seals very well, dries out less quickly than JRA but more pricey.
Now using Stans throughout the fleet, 6 wheels on UST rims / UST tyres, 2 wheels on Stans rims (one UST tyre, one non-UST tyre). Personal preference is to use UST tyres in all cases as they seal well and don't let sealant dry out.