RRP, SRP, SSP ??? ...
 

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[Closed] RRP, SRP, SSP ??? What the hell do they mean!!

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RRP, reccomended retail price? but what about the others and what is the difference? And why dont all shops just use one??


 
Posted : 18/11/2009 11:48 am
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Suggested retail price
Suggested selling price

Different ways of saying the same thing.


 
Posted : 18/11/2009 11:52 am
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All the same thing, give the shops a guide as to what to sell it for.

It cant be mandatory as that would be price fixing (and therefore ilegal)

Without it you'd just have a race to the bottom with places like CRC selling at trade price + a tiny fraction. With it you get a happy medium between price fixing and allowing shops to make enough money to stay in business.


 
Posted : 18/11/2009 11:55 am
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So is there no legalality attached to any of them? such as cant be above the RRP or somthing?

Ta for the answers so far,
Rich.


 
Posted : 18/11/2009 11:58 am
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No legality, other than you cannot say that an item has to sell for a set amount.

Unless you are Apple.

And retailers can charge more than the RRP if they like - no law against that.


 
Posted : 18/11/2009 1:01 pm
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apple gets arround it by having apple stores selling at a set price, just like next/primark/halfords sell at a price because its their own branded stuff.


 
Posted : 18/11/2009 1:03 pm
 cp
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except you have dixons et al selling apple stuff at the rrp...

albeit now with a few bits thrown in.


 
Posted : 18/11/2009 1:04 pm
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albeit now with a few bits thrown in.

Yeah, that seems to be a way of getting around the rules. It does strike me as odd that no-one can sell a new iPod for anything less than the RRP.


 
Posted : 18/11/2009 2:34 pm
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It does strike me as odd that no-one can sell a new iPod for anything less than the RRP.

They can, but apple will probably never supply them again :0)


 
Posted : 18/11/2009 3:41 pm