Do Apple think we're made of money???
No, but they do know many of their customers are stupid fashion victims!
Apple Corp. spends huge sums getting their products to the shelves and making sure that they are covetted by those who like to make a statement about themselves.
These product are aimed squarely at those who shop with an emotive head, rather than a practical analytical head
Apple stores must cost a fortune to set up and run, but conversely who else gives you better access to try out technology on the high street before you buy? Great marketting.
Anyone with a financial head on their shoulders balks at Apple products, even if the hardware and software is very seductive.
Apple are great at aesthetics, ergonomics, building subscription and aftersales opportunities, but that's it. They know how to market!
I'm sure there are a few applications on the Apple platform which are vital to business and not available anywhere else, so in this case, buying these overpriced mediocre performing machines is understandable.